Why Branding Matters?
Branding helps customers understand what to expect from your company before they make the first contact. A brand should be supported by visual elements that are consistent and recognisable. Our Brand Style Guides provide the logo, fonts and colour scheme to ensure that your business is identifiable across web and print assets.
- Web and print logo formats provided.
- Colour scheme to ensure consistency in HEX & CMYK.
- Font guide to complete the other elements of design.
Our Process
Branding is a promise that shows customers whatto expect from your company.
Exploration
We deep dive into your business concept to discover your target market, business goals and brand expectations. We use this information along with our experience and data to create a style guide that appeals to your customers.
Next Process
Concepts
We will provide 3 logo concepts in draft form for you to decide which best suits your brand. The initial colour schemes will also be provided at this point, but may be amended in future.
Next Process
Digitising
The logo will be digitised into a vector format which can be resized without loss of quality. After colouring, it will be issued in multiple formats for web and print use, including .ai, .png, .jpg and .eps.The colour scheme will be finalised and issued at this point.
Next Process
Brand Story
Your brand story will be summarised into 3 short paragraphs which can be used in marketing materials or for a private guide. This will include your why as well as how you help your customers.
Next Process
Final Style Guide
The final style guide will summarise the design concept, along with your brand story, logos, colour scheme, suggested imagery and fonts.
Next Process
