Uncategorized How To Use Google My Business To Rank On the First Page
Google My Business is a fantastic and under-used organic marketing tool, particularly for local businesses and brick and mortar store owners. At THE-OOP.COM, we include Google My Business set up in every package as it’s such a high-converting FREE tool for small businesses.
Whilst a full SEO strategy is the best way to get your business featured on the first page of Google, Google My Business is an incredibly valuable tool, particularly when it comes to ranking for local search results. It helps businesses to:
- control, index and display important business information;
- curate content for your customers without the need for a blog;
- curate and manage user generated content;
- interact with prospective customers;
- manage your online reputation; and
- gather insights about your customers.
In this article we share 5 tips to optimise your Google My Business Profile to rank higher in Google search and get more clicks through to your website..
Complete ALL the fields.
And make sure it’s correct! Too many business owners don’t proofread their profiles, and small errors such as a mistyped address can have a huge impact on your listing.
Use the “Posts” feature.
The Posts feature of Google My Business helps improve the SEO of your website by increasing the number of keywords and the likelihood of appearing in search for a particular keyword. These posts show up on your business profile in search results, almost like mini-ads or social media posts. They are a great opportunity to showcase a special offer, event, blog post or other news, and then link back to your website or social media. Always try to include a call-to-action in your post so the viewer knows what to do or where to go next.
Verify your location.
When setting up your Google My Business account you will have the option to verify your physical location. Google wants to provide users with the most reliable results, so verified businesses have an SEO advantage over those who have not completed the verification. Just enter your address and Google will send a postcard with a unique code to that address within a week. Once you receive the code, simply log in to your Google My Business account and enter it when requested. It’s a very simple step that many brick and mortar business owners overlook, giving their competitors a massive advantage in search results.
Set up the Booking Button feature.
If your business accepts booking for appointments, the Booking Button will help your customers quickly make an appointment at the moment they are interested in buying. Even better, you’ll receive their contact details which can be used for future contact. To use the Booking Button you’ll also need to set up an account with one of Google’s partners such as Appointy, Guest Manager, Booksy or others.
Add photos and video.
The internet is an increasingly visual place, and photos and videos in your Google My Business profile can really help you stand out against competitors. Make sure the content is actually created in your business location – it doesn’t need to be professional, but should feature your staff, premises and happy customers. Avoid using stock images or overly salesy videos. This platform is specifically for showing potential customers your real business and advertising material may be removed by Google.
Ask for reviews and respond to them.
A study by BrightLocal revealed that up to 90% of customers read product or service reviews before making a purchase decision. Luckily, Google My Business makes it easy to share your link with customers to build reviews on your profile. Once you receive a review it’s also important to respond. This gives you a chance to thank your existing customers, reach out to any negative reviewers and establish yourself as a real person at the head of a business that cares about their customers.
Google My Business positions you in front of customers when they are actively searching for your products or services. It helps with your local SEO, offers a chance to engage with your customers via reviews or posts, and provides useful insights on your customers’ purchasing paths.
These six basic steps will take only a few hours to complete and the return on time invested can be massive. If you need help setting up or managing your Google My Business profile, contact THE-OOP.COM to see what we can do for you.