Google My Business is a fantastic and under-used organic marketing tool, particularly for local businesses and brick and mortar store owners. At THE-OOP.COM, we include Google My Business set up in every package as it’s such a high-converting FREE tool for small businesses. Whilst a full SEO strategy is the best way to get your
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The marketing landscape has changed dramatically over the last ten years. New technologies have opened doors for creative marketing strategies, and cost per client acquisition gets exponentially lower as more platforms compete for the attention of their users. Organic marketing refers to any form of digital marketing that does not involve paid ads. It is
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When it comes to getting recommendations on what to do, what to buy and where to travel, influencer marketing has proven to be one of the highest converting tactics of a digital strategy. The power of influencer marketing lies in the trust profile they build with their followers, so the influencer becomes more of a
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