At THE-OOP.COM, we are always looking for tools and systems to help improve productivity and business efficiency. If there’s something that helps reduce the time taken to complete admin tasks, I’m the first person to try it out! Even better if it’s free… The list of tools below are all available for free, and we
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Blogging is a growing industry and has become a viable way to earn an income, so it’s important to have your blog set up properly from the start. There are a number of platforms available to those looking to start a blog, however I will always recommend self hosted WordPress as it is highly flexible
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Using social media to connect with prospective customers has become common practice in marketing today, however mortgage brokers and finance professionals have been slow to pick up on the trend. Social media marketing has a strong ROI when done properly, and can be a set and forget method to drive qualified leads to your business.
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Pinterest is a powerful marketing tool with 200 million active users per month, and is suitable for most B2C businesses. Rather than a social media platform, Pinterest is a search engine driven entirely by visuals (images and videos) which encourages users to save and share content through pinning it to their own boards. Why Pinterest?
Read MoreStudies have shown that social media has a significantly higher lead-to-close rate than outbound marketing, in some cases up to 100%! In addition, a higher number of social media followers tends to improve trust and credibility for your small business through social proof. As such, a solid social media strategy is an imperative tool as
Read MoreContent marketing is a strategic marketing approach focused on delivering regular, valuable content to drive the target market to take an action which is profitable to the content producer.
Read MoreA landing page is a standalone webpage designed to guide visitors towards your campaign goal. Learn how to create effective landing pages in this comprehensive how-to article.
Read MoreOrganisations large and small are leveraging data sources to enhance their digital marketing campaigns and drive engagement at an individual level. How can this data be used in your business, and from where does it come?
Read MoreFacebook marketing is not a new concept, and every business owner with the slightest interest in marketing knows the value of social presence through Facebook. Since its launch of “flyers” in 2004, Facebook has offered a range of marketing products controlled by rapidly changing algorithms, with the end goal to connect advertisers to highly targeted
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