Turn on your television or open that magazine that’s been sitting in your mail box for the past week and you will be immediately confronted with advertising from companies you may not know. As consumers, we’re constantly inundated with advertising messages coming from a stranger we’re asked to trust – often a celebrity or character
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At THE-OOP.COM, we are always looking for tools and systems to help improve productivity and business efficiency. If there’s something that helps reduce the time taken to complete admin tasks, I’m the first person to try it out! Even better if it’s free… The list of tools below are all available for free, and we
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Blogging is a growing industry and has become a viable way to earn an income, so it’s important to have your blog set up properly from the start. There are a number of platforms available to those looking to start a blog, however I will always recommend self hosted WordPress as it is highly flexible
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Using social media to connect with prospective customers has become common practice in marketing today, however mortgage brokers and finance professionals have been slow to pick up on the trend. Social media marketing has a strong ROI when done properly, and can be a set and forget method to drive qualified leads to your business.
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Pinterest is a powerful marketing tool with 200 million active users per month, and is suitable for most B2C businesses. Rather than a social media platform, Pinterest is a search engine driven entirely by visuals (images and videos) which encourages users to save and share content through pinning it to their own boards. Why Pinterest?
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WHAT IS SEO? SEO stands for Search Engine Optimization. It is the process of acquiring traffic from the free or organic search results on search engines (eg. Google) through a mixture of strategic web design and external factors. How do search engines work? Search engines are basically answer machines. When a user types a query,
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What is a content calendar? A content calendar is simply a schedule of what content your business will produce and at which time. It is an invaluable tool to organise your content and avoid disjointed or repetitive posts. Content calendars should form the basis of all digital marketing strategies, particularly for bloggers and others whose
Read MoreStudies have shown that social media has a significantly higher lead-to-close rate than outbound marketing, in some cases up to 100%! In addition, a higher number of social media followers tends to improve trust and credibility for your small business through social proof. As such, a solid social media strategy is an imperative tool as
Read MoreContent marketing is a strategic marketing approach focused on delivering regular, valuable content to drive the target market to take an action which is profitable to the content producer.
Read MoreA landing page is a standalone webpage designed to guide visitors towards your campaign goal. Learn how to create effective landing pages in this comprehensive how-to article.
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