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Lendfin

Increased inbound enquiries by 51% through a social media strategy focused on building the Director’s personal brand on LinkedIn.

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Challenges

The loan and mortgage broker market in Australia is saturated, with the public expressing a general distrust in the industry. Our goal was to increase brand trust and loan applications through social media.

Solution

We created a LinkedIn campaign using the Director of Lendfin's personal profile to build connections and trust with his followers. We shared industry information, opinion pieces, and one original article per week to encourage engagement and clicks through to the Lendfin website.

Scoreboard

+5,176 average monthly reach
+38% average session duration
-48% bounce rate
+42% sessions
+51% contact forms
+21% followers

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