Beton Games were looking to launch a new board game to the market, aimed at families and board game lovers. They had no existing audience, but the game had been designed and manufactured.
We used influencer marketing to leverage existing audiences with the client's niche. We engaged YouTubers and Instagrammers with between 10k to 2 million followers to create content featuring the game and share their reviews with their audience. Conversions were tracked through custom URLs, and the campaign was backed by Facebook advertising to retarget website visitors.