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Chapman Marine Group

How social media helped this boat importer and dealer increase their brand awareness and drive new business to their store.

LAUNCH WEBSITE

Challenges

Chapman Marine Group are dealers of imported boats in the Sydney Harbour area. Whilst they were able to produce plenty of interesting content, they were struggling to maintain social media commitments and drive new customers to their store.

Solution

We created a one-month social media campaign to build their following and engagement, as well as encourage people to visit the store location. We used Facebook and Instagram to create community engagement, back by paid ads to reach a larger audience. We also held 2 "walk-through" days to invite the followers to drop in to the store and test the boats. Following this first month, we were engaged to work on a long-term campaign.

Scoreboard

+469% engagement
+45% video views
+36% followers
+772% reach
+400% clicks
+140% engagement rate

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