At THE-OOP.COM, we know that small businesses, bloggers and start-ups don’t always have the budget to hire a digital marketing specialist. That’s why we’ve created this comprehensive guide to digital marketing, with the tools and templates you need to get your business moving.
What is digital marketing?
Digital marketing is a blanket term encompassing all marketing strategies using digital technologies, including web, mobile, search, social media, digital displays and more. Thanks to data collecting operations run by the likes of Google, Facebook and Twitter, you now have unprecedented opportunity to target your ideal customer at a fraction of the price of traditional marketing.
At THE-OOP.COM we’ve put together a repository of information and tools to help you create a successful digital marketing strategy for your business.
According to research by Forbes, 82% of customers conduct product research online prior to making an in-store purchase. SEO (search engine optimisation) is the practice of implementing strategies to increase the visibility of a website’s organic (ie. unpaid) search engine results.
Social media marketing can be used to drive highly targeted traffic to your business, as well as increase SEO. It can involve one or multiple platforms (think Facebook, LinkedIn, Instagram, Pinterest, Google + etc.), and when done properly can be used to build genuine relationships with your market.
A social media strategy identifies how your business will use social media channels to reach your target market and achieve business goals. Facebook alone has over one billion active users per month, so social media marketing is a no-brainer to increase the reach and influence of your business.
In the past, influencer marketing was run by agencies who often paid hefty fees to sports stars and celebrities to promote their product (think Mean Joe Greene and Coke in the 80s). Nowadays, you can leverage the reach of YouTube stars, Instagrammers and bloggers and add authenticity to your products and services through their trusted endorsements.
As well as encouraging regular audience engagement, well-executed content can boost your SEO significantly. It involves the creation and distribution of digital material that does not explicitly promote a brand, but creates an interest around the product or service. Content marketing includes blogging, online PR articles, YouTube videos, Facebook and Instagram posts and more, depending on the target customer.